About The AC

The AC is a thoughtfully curated multi-label lifestyle boutique that’s home to over forty of the best independent brands in Singapore.


 

Encapsulating that perfect balance of laid-back, tropical city-living, we first opened the doors of our charming shophouse in the heart of Singapore’s trendiest heritage area, Joo Chiat, in 2017.


With an ever-growing family of creative, dynamic designers, our boutique is brimming with an on-trend assortment of unique home decor and stylish, summery fashion collections. Shop everything from small-batch fragrances and luxury candles inspired by exotic island scents to an array of non-toxic, vegan beauty and wellness essentials plus stunning  jewellery. We couldn’t forget the little ones, so we also have a range of children’s clothing, handcrafted toys, and adorable baby basics sourced from amazing sustainable brands.


Our collections are ever-changing but we’re sure you’ll always find something you love no matter whether you’re shopping for yourself or to find a special gift for a dear friend.  Browse our boutique from the comfort of your home or pop in to see us and discover one-of-a-kind treasures at our flagship. 

Our History

1958

1958

Our history starts where all histories do - with family. In the 1950s back when Kampong life was the SG normal and Beach Road was actually adjacent to a sandy beach the first Chahils settled in Singapore. A decade later branches of the family migrated to Malaysia, Canada and the UK. The UK branch is how Claire met her husband and brought the whole family story full circle, back to Singapore.

2001

2001

Jumping forward a generation Claire meets Palvinder and makes her first visit to Singapore, meeting soon-to-be family members and happily exploring the Little Red Dot as a tourist (for now). The next few years are busy with completing a Fashion with Business degree, getting married & working as a buyer for the prestigious House of Fraser group in London.

2011

2011

Fast forward a decade founder Claire Chahil arrives in Singapore with husband and daughter no.1 in tow. Claire quickly sets about designing a collection of resortwear for herself that suits the climate and lifestyle of Singapore. Friends start requesting pieces for themselves and the fashion label Attaby was born.

2017

2017

After many pop ups and fairs Claire decides to open a permanent location for Attaby with a curated selection of independent Singapore based designers to present a fully-fledged lifestyle boutique. The Attaby Collective (fondly known as The AC) opened doors on 4th February 2017 with 8 intrepid brands.

2018

2018

The AC Joo Chiat continued to grow to a 22 brand offering in Joo Chiat and a 3 month pop up at Mohammed Sultan Road. The original Chahil resident of Singapore, Naranjan, also returned to the Little Red Dot to live with Claire and her family.

2019

2019

The AC secured space at the iconic Raffles Hotel to be part of their newly refurbished Arcade. Doors opened to customers in April 2019 with 19 brands across fashion, home, kids & gifts. Joo Chiat continued to increase in popularity and grow to a team of 19 brands.

2020

2020

After a positive start to the year Covid-19 struck. During the circuit breaker months The AC continued to support online purchases through our brands websites as well as offering unique services like Zoom personal shopping sessions. We were thrilled to reopen on 19th June and thank our customers for their support in our recovery. We also added our Festive Wonderland pop-up at 43 Tanjong Pagar Road bringing the team to over 40 brands.

2021 & Beyond

2021

The AC’s digitisation plan becomes a reality with a comprehensive e-commerce platform. Now customers have the choice of visiting our flagship boutique in Joo Chiat or shopping anywhere, anytime on our wonderful website. 

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Customer Reviews

Howard Wolowitz

Howard Wolowitz

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Joey Tribbiani

Joey Tribbiani

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Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum.

Howard Wolowitz

Howard Wolowitz

Lorem Ipsum Dolor Sit Amet 2

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum.

Joey Tribbiani

Joey Tribbiani

Lorem Ipsum Dolor Sit Amet 1

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum.